ITEM DESCRIPTION:
SANTANDER BELIEVES THAT FOOTBALL ONLY WINS WHEN EVERYONE IS INCLUDED. THAT’S WHY IN 2021, THEY COMMITTED TO SPONSORING BOTH THE MALE AND FEMALE CONMEBOL LIBERTADORES CUPS. BUT THIS SPONSORSHIP WASN'T JUST ABOUT PUTTING A LOGO ON THE FIELD; IT WAS ABOUT TAKING A STAND AGAINST THE TOXIC BEHAVIORS THAT HAVE PLAGUED THE SPORT FOR TOO LONG.
SO WE CREATED A CAMPAIGN THAT REFUSES TO LOOK THE OTHER WAY, HIGHLIGHTING THE UGLY SIDE OF THE GAME TO DEMAND REAL CHANGE. BY FACING THESE ISSUES HEAD-ON, WE TURNED THE SPONSORSHIP INTO A CALL FOR RESPECT AND EQUALITY. WE PROVED THAT SUPPORTING FOOTBALL MEANS PROTECTING THE VALUES THAT MAKE THE GAME GREAT, ENSURING THE FUTURE OF THE SPORT IS AS INCLUSIVE AS THE FANS WHO LOVE IT.
WORKS:
ONEMI - EMERGENCY RADIO
GSK - TOGETHER
SANOFI - CHASERS
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
AFA ZAMORA - THE IMPOSSIBLE ORDER
HP - LIFE IS PRINTED IN EVERY MOMENT
PERSONAL PROJECT - IRREVERSIBLE
ARCHIVE - DESIGN
OUIGO - TRAFFIC VIOLATIONS
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
SANTANDER - LET’S ASK FOR A CHANGE