Havas ©2022
Ads can be annoying at the best of times, but that's especially true when people are trying to enjoy music in the free version of Spotify.
With the help of Spotify's algorithms, we could find out what users were playing at any given moment and tailor its ads to match what genre they were listening to.
Roles: Senior Creative/Lead Art Director
WORKS*
GSK - TOGETHER (COMING SOON)
ONEMI - EMERGENCY RADIO
AFA ZAMORA - THE IMPOSSIBLE ORDER
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
OUIGO - TRAFFIC VIOLATIONS
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
PERSONAL PROJECT - IRREVERSIBLE
HP - LIFE IS PRINTED IN EVERY MOMENT
SANTANDER - LET’S ASK FOR A CHANGE
ARCHIVE - PRINT & DESIGN