Havas ©2022
Driving is expensive. Fuel, insurance, parking... and oh well, traffic fines. Fines that, in Spain, are sadly very common. In fact, each driver accumulates an average of 31 violations per 100 km driven.
To encourage drivers to travel by train and not by car (and avoid those traffic fines), we hacked photos of real traffic violations and installed them in and near parking lots where driver are.
Because if you want to travel at 300km/h while texting, there are two options: either you pay a massive fine or you choose Ouigo.
Roles: Senior Creative/Lead Art Director
GSK - TOGETHER (COMING SOON)
ONEMI - EMERGENCY RADIO
OUIGO - THE UN-INTERRUPTED PLAYLIST
AFA ZAMORA - THE IMPOSSIBLE ORDER
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
PERSONAL PROJECT - IRREVERSIBLE
HP - LIFE IS PRINTED IN EVERY MOMENT
SANTANDER - LET’S ASK FOR A CHANGE
ARCHIVE - PRINT & DESIGN