ITEM DESCRIPTION:
THE SPANISH SIESTA IS FAMOUS WORLDWIDE, BUT THERE’S ANOTHER TRADITION THAT IS ALSO IMPORTANT: LA SOBREMESA. THIS TRADITION IS WHEN AFTER FOOD WE STAY AROUND THE TABLE CHATTING FOR HOURS. TIME LITERALLY STOPS. SO WE WANTED TO TURN THIS CUSTOM INTO THE ULTIMATE ANTIDOTE FOR A WORLD THAT NEVER SEEMS TO SLOW DOWN.
AS WE LIVE IN A TOTAL BLUR—ENDLESS WORKING HOURS, SWIPING ON DATING APPS, SCROLLING THROUGH, AND CONSUMING MOUNTAINS OF CONTENT. WE ARE MOVING SO FAST THAT WE FORGET TO ACTUALLY BE PRESENT. THROUGH THIS FILM, WE TOLD EVERYBODY THAT IT’S OKAY TO STOP—FOR A MINUTE, AN HOUR, OR A WHOLE DAY. WE PUT RUAVIEJA AT THE HEART OF THE SOBREMESA AS THE PERFECT REASON TO FORGET THE CLOCK AND FOCUS ON THE PEOPLE RIGHT IN FRONT OF US.
THIS CAMPAIGN WASN'T JUST AN AD; IT WAS A REMINDER TO RECLAIM OUR LIVES FROM THE HUSTLE. BY CELEBRATING THE POWER OF LA SOBREMESA, WE PROVED THAT WHILE THE WORLD KEEPS RUSHING, THE BEST MOMENTS HAPPEN WHEN WE FINALLY DECIDE TO STOP THE TIME AND JUST BE THERE.
WORKS:
ONEMI - EMERGENCY RADIO
GSK - TOGETHER
SANOFI - CHASERS
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
AFA ZAMORA - THE IMPOSSIBLE ORDER
HP - LIFE IS PRINTED IN EVERY MOMENT
PERSONAL PROJECT - IRREVERSIBLE
ARCHIVE - DESIGN
OUIGO - TRAFFIC VIOLATIONS
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
SANTANDER - LET’S ASK FOR A CHANGE