ITEM DESCRIPTION:
WE ALL KNOW HOW ANNOYING IT IS WHEN YOU’RE REALLY INTO YOUR MUSIC ON SPOTIFY AND A LOUD, RANDOM AD BREAKS THE MOOD. IT’S A CONSTANT REMINDER THAT IF YOU AREN'T PAYING FOR PREMIUM, YOU HAVE TO SETTLE FOR A WORSE EXPERIENCE. OUIGO WANTS TO CHANGE THAT. THEY BELIEVE YOU CAN PAY LESS WITHOUT HAVING TO SACRIFICE QUALITY, SO WE DECIDED TO FIX THE AD BREAK ITSELF.
WE USED SPOTIFY’S DATA TO ACTUALLY LISTEN TO WHAT PEOPLE WERE PLAYING. INSTEAD OF SHOUTING OVER THE MUSIC WITH A NORMAL AD, WE MATCHED OUR ADS TO THE EXACT GENRE, SPEED, AND STYLE OF THE SONG PLAYING AT THAT MOMENT. IF YOU WERE LISTENING TO JAZZ, OUR AD SOUNDED LIKE JAZZ. IF YOU WERE LISTENING TO ROCK, WE ROCKED WITH YOU. WE STOPPED INTERRUPTING THE PLAYLIST AND BECAME PART OF IT.
BY "UN-INTERRUPTING" THE ADS, OUIGO PROVED THAT YOU DON'T NEED A BIG BUDGET TO ENJOY A PREMIUM VIBE. WE TURNED SOMETHING EVERYONE HATES INTO A MOMENT THAT ACTUALLY WORKS, ENSURING THAT EVEN IF YOU’RE TRAVELING CHEAP, THE MUSIC NEVER HAS TO STOP.
WORKS:
ONEMI - EMERGENCY RADIO
GSK - TOGETHER
SANOFI - CHASERS
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
AFA ZAMORA - THE IMPOSSIBLE ORDER
HP - LIFE IS PRINTED IN EVERY MOMENT
PERSONAL PROJECT - IRREVERSIBLE
ARCHIVE - DESIGN
OUIGO - TRAFFIC VIOLATIONS
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
SANTANDER - LET’S ASK FOR A CHANGE