ITEM DESCRIPTION:
WE LIVE IN A WORLD WHERE THE CLOUD HAS BECOME THE ONLY PLACE WE ARCHIVE OUR LIVES. OUR MEMORIES, PHOTOS, DOCUMENTS, AND VIDEOS ARE ALL STORED AWAY DIGITALLY — PRETTY MUCH EVERYTHING WE OWN LIVES ON A SERVER. BUT WHEN EVERYTHING IS TUCKED AWAY IN THE VIRTUAL WORLD, WE LOSE THE PHYSICAL CONNECTION TO THE MOMENTS THAT SHAPED US.
OUR CHALLENGE WAS TO FIND A WAY TO ENCOURAGE PEOPLE TO STOP JUST SAVING DATA AND START PRINTING WHAT REALLY MATTERS AGAIN. WE WANTED TO REMIND EVERYONE THAT WHILE THE DIGITAL WORLD IS GREAT FOR STORING EVERYTHING, THE STUFF YOU CAN ACTUALLY HOLD IN YOUR HAND IS WHAT WE TRULY CHERISH. PROVING THAT IF A MEMORY IS IMPORTANT ENOUGH TO KEEP, IT SHOULD BE IMPORTANT ENOUGH TO BE PRINTED.
WORKS:
ONEMI - EMERGENCY RADIO
GSK - TOGETHER
SANOFI - CHASERS
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
AFA ZAMORA - THE IMPOSSIBLE ORDER
HP - LIFE IS PRINTED IN EVERY MOMENT
PERSONAL PROJECT - IRREVERSIBLE
ARCHIVE - DESIGN
OUIGO - TRAFFIC VIOLATIONS
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
SANTANDER - LET’S ASK FOR A CHANGE