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Alzheimer's disease, a devastating neurodegenerative condition, poses a growing threat. The Spanish Society of Neurology (SEN) projects a staggering 3.2 million cases in Spain by 2050. However, public awareness remains limited.
On World Alzheimer's Day, we simulated early alzheimer’s symptoms through an immersive experience during the everyday task of ordering at a burger joint by hacking a digital kiosk at a burger restaurant in RIO Shopping mall where users encountered mismatched ingredient names and images, orders restarting unexpectedly, shifting letters and prices, and receiving unrelated orders experiencing this way in firsthand the lesser-known symptoms of Alzheimer's.
Roles: Creative Director/Head of Art
GSK - TOGETHER (COMING SOON)
ONEMI - EMERGENCY RADIO
OUIGO - THE UN-INTERRUPTED PLAYLIST
RUAVIEJA - TOCK TICK
CV - WHOEVER HAS LIVED IT KNOW WELL
OUIGO - TRAFFIC VIOLATIONS
BEIGENE - UNSILENCED WORDS
PKU - TOXIC ADS
PERSONAL PROJECT - IRREVERSIBLE
HP - LIFE IS PRINTED IN EVERY MOMENT
SANTANDER - LET’S ASK FOR A CHANGE
ARCHIVE - PRINT & DESIGN