TITLE︎︎︎
The Un-Interrupted Playlist.
ROLE︎︎︎
Senior Creative, Lead Art Director.
INFO︎︎︎
Ads can be annoying at the best of times, but that's especially true when people are trying to enjoy music in the free version of Spotify.
With the help of Spotify's algorithms, we could find out what users were playing at any given moment and tailor its ads to match what genre they were listening to.
TYPE︎︎︎
Radio, Digital, Creative Data, PR
AGENCY︎︎︎
Havas
CLIENT︎︎︎
CLIENT︎︎︎
Ads can be annoying at the best of times, but that's especially true when people are trying to enjoy music in the free version of Spotify.
With the help of Spotify's algorithms, we could find out what users were playing at any given moment and tailor its ads to match what genre they were listening to.
TYPE︎︎︎
Radio, Digital, Creative Data, PR
AGENCY︎︎︎
Havas
CLIENT︎︎︎
Ouigo
CLIENT︎︎︎
2022
