01︎︎︎
Onemi radio.
In emergency situations the radio becomes the main support communication channel due to it’s continuous coverage.
We created an emergency radio that functions without conventional electricity or batteries to help people access to information immediately after a catastrophe.
type: pr, direct, product design
client: onemi
agency: shackleton
year: 2016
client: onemi
agency: shackleton
year: 2016
02︎︎︎
The Un-Interrupted Playlist.
Ads can be annoying at the best of times, but that's especially true when people are trying to enjoy music in the free version of Spotify.
With the help of Spotify's algorithms, we could find out what users were playing at any given moment and tailor its ads to match what genre they were listening to.
03︎︎︎
Traffic Violations.
Driving is expensive. Fuel, insurance, parking... and oh well, traffic fines. Fines that, in Spain, are sadly very common. In fact, each driver accumulates an average of 31 violations per 100 km driven.
To encourage drivers to travel by train and not by car (and avoid those traffic fines), we hacked photos of real traffic violations and installed them in and near parking lots where driver are.
Because if you want to travel at 300km/h while texting, there are two options: either you pay a massive fine or you choose Ouigo.
04︎︎︎
Tock Tick.
The Spanish siesta is very famous around the world, but there is another Spanish custom that is more important – La Sobremesa. Instead of sleeping after lunch, on weekends many Spaniards stay around the table chatting for hours, regardless of the time.
So we have turned this custom into an antidote for life’s fast pace, putting Ruavieja, at its centre. As a facilitator to slow down our lifes and forget about time.
type: film, print
client: ruavieja
agency: darwin & verne
year: 2023
client: ruavieja
agency: darwin & verne
year: 2023
05︎︎︎
The Multidress.
To launch “Pay in 3”, the new payment service from Paypal, we created the Multidress alongside the famous Spanish designer Miranda Makaroff.
The Multidress was created as a limited edition sustainable interchangeable dress that gives you the power to wear 27 different combination of looks. Don’t wait, go grab yours.
type: pr, direct, product design
client: paypal
agency: edelman
year: 2023
client: paypal
agency: edelman
year: 2023
06︎︎︎ Irreversible.
70% of animals being wiped out in the last 50 years and the 1.5-degree threshold getting closer looks like a pretty damn scary end of the world movie, the sad thing is that this movie is based on real facts.
Together with Esther Sibón we made the trailer of a movie your kids shouldn’t had to see or live, so we pushed this idea in-house to make it happen in time for halloween.
07︎︎︎
Life is printed in every moment.
In a world where the digital world or cloud has become the only place where we archieve our memories, photographs, documents, videos... well pretty everything to be fair.
How could we encourage people to keep printing what really matters?
08︎︎︎
Let’s ask for a change.
Santander believes in a more inclusive football, that’s why starting on 2021 they decided to sponsor both Conmebol Libertadores Cup: Male & Female.
In a fight against those awful behaviors in the world of football, that’s why we created a campaign that highlights those awful behaviors and ask for a change.
type: film, print
client: santander
agency: havas
year: 2022
client: santander
agency: havas
year: 2022
09︎︎︎
Whoever has lived it knows well.
We find out that Lope de Vega had lived two years in Valencia, before writing the famous poem that he dedicated to love.
We loved the idea of thinking that this verses could be inspired or directed to this region, so we made all the campaign around that.
10︎︎︎
Here’s to the new man.
This campaign is a call to all those men out there behaving different and breaking that toxic “macho” behaviour that is so old fashioned.
This is toast to encourage all men to put women first, to behave different, to be brave, to be man enough to respect.