TITLE︎︎︎
Traffic Violations.
ROLE︎︎︎
Senior Creative, Lead Art Director.
INFO︎︎︎
TYPE︎︎︎
Print & Craft, PR, Outdoor
AGENCY︎︎︎
Havas
CLIENT︎︎︎
CLIENT︎︎︎
Driving is expensive. Fuel, insurance, parking... and oh well, traffic fines. Fines that, in Spain, are sadly very common. In fact, each driver accumulates an average of 31 violations per 100 km driven.
To encourage drivers to travel by train and not by car (and avoid those traffic fines), we hacked photos of real traffic violations and installed them in and near parking lots where driver are.
Because if you want to travel at 300km/h while texting, there are two options: either you pay a massive fine or you choose Ouigo.
To encourage drivers to travel by train and not by car (and avoid those traffic fines), we hacked photos of real traffic violations and installed them in and near parking lots where driver are.
Because if you want to travel at 300km/h while texting, there are two options: either you pay a massive fine or you choose Ouigo.
TYPE︎︎︎
Print & Craft, PR, Outdoor
AGENCY︎︎︎
Havas
CLIENT︎︎︎
Ouigo
CLIENT︎︎︎
2023





