02︎︎︎
The Un-Interrupted Playlist.

Ads can be annoying at the best of times, but that's especially true when people are trying to enjoy music in the free version of Spotify.

With the help of Spotify's algorithms, we could find out what users were playing at any given moment and tailor its ads to match what genre they were listening to.

03︎︎︎
Traffic Violations.

Driving is expensive. Fuel, insurance, parking... and oh well, traffic fines. Fines that, in Spain, are sadly very common. In fact, each driver accumulates an average of 31 violations per 100 km driven.

To encourage drivers to travel by train and not by car (and avoid those traffic fines), we hacked photos of real traffic violations and installed them in and near parking lots where driver are.

Because if you want to travel at 300km/h while texting, there are two options: either you pay a massive fine or you choose Ouigo.

04︎︎︎
Tock Tick.

The Spanish siesta is very famous around the world, but there is another Spanish custom that is more important – La Sobremesa. Instead of sleeping after lunch, on weekends many Spaniards stay around the table chatting for hours, regardless of the time.

So we have turned this custom into an antidote for life’s fast pace, putting Ruavieja, at its centre. As a facilitator to slow down our lifes and forget about time.

06︎︎︎ Irreversible.

70% of animals being wiped out in the last 50 years and the 1.5-degree threshold getting closer looks like a pretty damn scary end of the world movie, the sad thing is that this movie is based on real facts.

Together with Esther Sibón we made the trailer of a movie your kids shouldn’t had to see or live, so we pushed this idea in-house to make it happen in time for halloween.

07︎︎︎
Life is printed in every moment.

In a world where the digital world or cloud has become the only place where we archieve our memories, photographs, documents, videos... well pretty everything to be fair.

How could we encourage people to keep printing what really matters?

08︎︎︎
Let’s ask for a change.

Santander believes in a more inclusive football, that’s why starting on 2021 they decided to sponsor both Conmebol Libertadores Cup: Male & Female.

In a fight against those awful behaviors in the world of football, that’s why we created a campaign that highlights those awful behaviors and ask for a change.

09︎︎︎
Whoever has lived it knows well.

We find out that Lope de Vega had lived two years in Valencia, before writing the famous poem that he dedicated to love.

We loved the idea of thinking that this verses could be inspired or directed to this region, so we made all the campaign around that.

10︎︎︎
Here’s to the new man.

This campaign is a call to all those men out there behaving different and breaking that toxic “macho” behaviour that is so old fashioned.

This is toast to encourage all men to put women first, to behave different, to be brave, to be man enough to respect.

11︎︎︎
Design & Art Direction.

Identities, visual systems, re-brandings and other design projects that i’ve worked on in the last few years.

12︎︎︎
Archive.

From film to print, from print to digital. This work archive have a bunch of projects that i’ve worked in the past years for different clients in different agencies.